Without quality data, marketers pour advertising dollars at the wrong prospects and companies, and, as a result, deliver fruitless leads to sales and waste time and resources. Current ABM solutions are designed to leverage companies’ own first-party data, which exists in their customer relationship management or marketing automation systems. “Marketers typically fail because the data in most ABM platforms is both inaccurate and incomplete. No other solution on the market combines the power of data-driven insights and marketing-optimized workflows like ZoomInfo’s MarketingOS.” “ZoomInfo’s unique data science algorithms allow marketers to connect with the right prospects at precisely the right time. “Our comprehensive B2B database is the key differentiator that sets MarketingOS apart from other ABM solutions,” said ZoomInfo CEO Henry Schuck. It stated that RevOS is “the World’s only revenue operating system of its kind.” ZoomInfo also refined its positioning statement from Revenue Acceleration to Revenue Operating System. MarketingOS consolidates ZoomInfo’s legacy marketing capabilities, bringing together two recent acquisitions, Insent and RingLead, with new programmatic and audience management functionality. The service is part of a broader RevOS offering that supports marketing, sales, operations, and recruitment. ZoomInfo announced the immediate availability of its new MarketingOS ABM Platform. ZoomInfo provides a set of data-enabled services for sales, marketing, recruitment, and revenue operations under the RevenueOS brand. Clari Acquires and Integrates Wingman into its Revenue Intelligence Platformįollow me on Twitter My Tweets Categories.TechTarget: Priority Engine for Healthcare.Seismic Recommendations in Microsoft Viva Sales.View MichaelRLevy’s profile on LinkedIn.View Michael_R_Levy’s profile on Twitter.ECS has a big role to play in our nation’s defense, and we are ready to support mission needs by unleashing the power of data. We are sitting on a goldmine of AI capabilities, talent, and subject matter experts at ECS. We’re reimagining, reengineering, and redeveloping applications to better aggregate data and provide timely, relevant information to the decision makers. By integrating defense systems and making them communicate better, our work is directly impacting the mission readiness of our military and defense personnel. In the years and decades ahead, my team will help create digital environments with the ability to pump huge amounts of data with faster processing over a wide area network (SDWAN solutions), enabling agencies to adapt to changing security posture within seconds. It’s important for us to be several steps ahead. As a country, we don’t want to be reactive to the technological advances of our adversaries. A: Defense agencies are facing adaptive and cross-domain adversarial threats, while also going through an increased pace of technological change.
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